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Flash Advertising

Flash Platform Development of Microsites, Advergames and Branded Applications

By Jason Fincanon

  1. ISBN: 9780240813455
  2. Publication Date: August 2010
  3. Format: Paperback
  4. Pages: 270
  5. Price:
    • $49.95 (USD)
    • £30.99 (GBP)
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Description

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues

* Creating ads that balance campaign goals with design constraints

* Preparing and building ads with team and QC standards

* Using forms and data in ads without file bloat

* File optimization techniques for swf files

* 3rd party rich media technologies that transcend the 30k banner

* Integrating video into sites and banners

* Social media applications

* Trafficking and tracking ads for impressions, interactions, clicks, and conversions

* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Contents

Flash advertising overview; Designing campaigns; Preparing and building ads; Forms and data; File optimization; Third party rich media technologies; Trafficking and tracking your ads; Designing the site; Preparing and building microsites; Driving traffic to the site; What is AIR?; Designing the application; Data, files and user interaction; Connectivity; Classes