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Corporate Video Production

Beyond the Board Room (And OUT of the Bored Room)

By Stuart Sweetow

  1. ISBN: 9780240813417
  2. Publication Date: February 2011
  3. Format: Paperback
  4. Pages: 316
  5. Price:
    • $34.95 (USD)
    • £23.99 (GBP)
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Description

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.

Author Bio

Stuart Sweetow is a videographer specializing in corporate video production and informational videos. His career started in 1970 when he won First Place in the Southern Illinois University Film Festival. He worked as a staff videographer for corporations for several years until he founded Audio Visual Consultants, a video production company specializing in producing training and marketing videos for corporations and non-profit organizations. Sweetow taught video production for seven years at the University of California Berkeley Extension, and has written over 100 articles on video for various magazines. His father was a television producer when the medium was just getting started in the 1950s. Sweetow remembers playing with film editing equipment on the family dining room table. In 1983 after getting laid off from his corporate video job, he started Audio Visual Consultants, a video production and consulting company. His first client was his former employer. Sweetow built the company slowly over the years, specializing in producing informational videos.

Reviews

"[A] terrific guidebook for filmmakers and videographers who have honed their shooting, editing, and business chops in other areas of professional production and who want to make inroads into the corporate world.. [v]ital information for any producer who develops relationships with corporations that are just beginning their forays into video-based communications and online delivery."--EventDV.net

"This guide to corporate video production provides practical instruction for creating cutting-edge, technically interesting and creative films for business purposes. Moving far beyond the "industrials" and safety videos of previous eras, this volume examines the ways in which falling production costs, aided by access to powerful hardware and software and new outlets such as video streaming and YouTube, have greatly improved the quality of corporate video. The work covers all aspects of production from video project proposals and budgeting, to locations, scripting, managing talent, editing, marketing and social media and distribution."--Reference and Research Book News

Contents

Introduction; In-House Video Department; Marketing Yourself as a Professional Producer; Government Video Contracting; Budgets; Role of Producer; Role of Director; Role of Production Coordinator; Scriptwriting; Genres for Corporate Video; Legal Considerations: Talent; Studio Shooting; Location Shooting; Interview Techniques; Aesthetic Considerations; Production Techniques; Post Production Techniques; Training Videos; Marketing Videos; Conferences, Corporate Events, Meetings; Non-Profit Organizations; Media Training; Interactive Video; Online Video; Podcasts