White Space is Not Your Enemy

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:

* The basics of effective design that communicates its intended message

* Pre-design planning

* 13 Layout Sins to avoid

* Basic typography

* Working with color

* Storyboarding for video, Web, and presentions

* Information graphics

* Mini Art School--all the basics in one chapter

* Outputting your work

"This is a lavishly illustrated and 'well finished' book that will repay careful study…Useful and inspiring." - I-Programmer

What Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the "Works Every Time" Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of Examples