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Managing Electronic Media

Making, Marketing, and Moving Digital Content

By Joan Van Tassel, Lisa Poe-Howfield

  1. ISBN: 9780240810201
  2. Publication Date: March 2010
  3. Format: Paperback
  4. Pages: 418
  5. Price:
    • $61.95 (USD)
    • £37.99 (GBP)
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Description

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

Author Bio

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.
Lisa Poe-Howfield is the General Manager for KVBC TV 3 in Las Vegas, Nevada, the NBC affiliate for Southern Nevada. Prior to joining KVBC, Lisa held positions with Warner Bros., Rhino Records and Polygram. Howfield was awarded the Broadcasting & Cable magazine "2008 General Manager of the Year? in markets 26+ within the United States. Lisa grew up in Las Vegas, graduated from Bonanza High School, and went on to earn her B.A. degree in Business Communications from Pepperdine University in California. She is married to former NFL kicker, Ian Howfield and has a son, Kyle Root, who attends the University of Nevada Reno.

Contents

CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology