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Sports Media

Reporting, Producing, and Planning, 2nd Edition

By Bradley Schultz

  1. ISBN: 9780240807317
  2. Publication Date: September 2005
  3. Format: Paperback
  4. Pages: 304
  5. Price:
    • $51.95 (USD)
    • £33.99 (GBP)
  6. Buy Direct
  7. or buy from
    Amazon.com
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  8. Instructor Manual

Description

A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.

Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.

Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.

Contents

1: Foundations
A Look Back
From Victoria to Jazz
Changing Times
New Media Environments
Implications
Future
Growth
Convergence
Competition
Entertainment

2: Reporting
Approach
Types of Approaches
What Determines Approach?
Style
Different Styles
Opinion
The 'Homer'
Criticism
First-Person
Social Commentary
Techniques
Planning Ahead
Deadline
Communication
Research and Background
Interviewing
Objective
Audience
Respect
Specific Questions
Story Outline
At the Scene

3: Print
An Overall Framework
Specific Types of Reporting
Game Stories
Developed Game Stories
Beat Game Stories
Game Day Sidebars
Features
Context
Personalization
Magazines
Niche Magazines
Content

4: Broadcast
Writing Strategies
Active Voice
Grammar
Words and Numbers
Simplicity
Solid Reporting
Broad Education
Creativity and Originality
Personalization
Using Sound
Outside Elements
Leads and Terminology
Packages, Vo's and VO/SOTs
V/O
VO/SOT
Packages
Scripting
Television
Radio

5: Internet
By the Numbers
Content Considerations
Functionality
Versatility
Uniqueness
Resources

6: Visual
Event Photography
Shooting on Location
Football
Basketball
Other Sports
Feature Photography
General Rules
Practicing
The Photography of NFL Films
Editing

7: Play-byplay and Anchoring
Anchoring
Control
Be Yourself
Be Creative
Entertain
Play by Play
Raised on Radio
The Electronic Eye
Role of the Analyst
Final Advice
Style
Practice
People, not statistics

8: Production
Daily Sports Production
Print
Broadcast
Daily Sports Production
Longer Productions
Live Sports Production
Television Production
Chain of Command
Radio Production
The Future

9: Economics
The Bottom Line
The Ratings Game
New Approaches
Economic Synergy and Breakdown

10: Public and Media Relations
The Sports Media Perspective
Local Information
On Campus
The Big Leagues
The Public Relations Perspective

11: Ethics
Conflict of Interest
Media Ownership
Boosterism
Relationships
Perks
Homers
Advertising
A Double Standard
The Bottom Line

12: Gender and Race
Women's Work
Crashing the Men's Club
'Sexploitation?'
The Color of Sports
Minorities in the Media
The Reporting of Race

13: Employment
The Bad News
The Numbers Game
The Money Pit
The Good News
Experience
Portfolios and Resume Tapes
Employer Expectations
Resumes, Cover Letters and Interviews
Agents
Final Comments