Digital Rights Management
Protecting and Monetizing Content
Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs.
With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time-a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.
Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.
"(A) very informative survey of a perplexing field." - Stills Audio Motion
"The key features of the book include: the central issues facing content owners and distributors; and business models for content protection and DRM. To support them, there is a plentiful supply of illustration and tables to explain and clarify the more complex points." -Bookshelf
Part 1 presents the basic information about rights: what they are, why they matter, and to whom they matter:
2. Intellectual Property
3. Content Marketing, Distribution, and Sales
5. Who Cares about Rights?
Part 2 looks at the technology of DRM, the standards required for interoperability, and implementation of DRM in a way that works for the consumer and all members of the supply chain:
6. What is Digital Rights Management (DRM)?
7. Designing and implementing DRM
Part 3 is about how copyright owners and consumers can live together in a DRM world:
8. DRM-Enabled Business Models
9. Living with DRM
10. Conclusion and Questions